More than A Message:
The Science of Framing
Shift Mindsets, Move People Into Action
The Next Level: May 19Virtual Learning Experience
UNDERSTAND TO BE UNDERSTOOD
Leverage data from social and behavioral research for insight into how people understand and process the information they receive. Determine the value, explanation, and tone of your message to simplify complicated ideas and influence public opinion.
Attend the May 19 Workshop"For purposes of advocacy, a story is only as good as the impact it has on how audiences understand an issue or get involved."
Susan Nall BalesFounder and Executive Director
The Frameworks Institute
Utilize framing principles and the research based methods learned to apply the practice to your own projects, taking them to the next level through a collaborative workshop environment.
This transformative learning opportunity will benefit any organization or citizen-led initiative working on social issues and solutions to complex problems.
Facilitated by Rotary Charities Changemaker Fellow, Ty Schmidt, who has embarked on a year-long learning intensive with the FrameWorks institute.
Based out of Washington DC, the FrameWorks Institute, a MacArthur Foundation Award recipient and nonprofit research organization, helps mission-driven organizations build public will for progressive change.
Reserve Your Space Today